Lexus Sabadell becomes the main sponsor of Matadepera 88 Hockey

Matadepera 88 Hockey and Lexus Sabadell, a dealer of the Llavina Motors Group, have formalized a sponsorship agreement that establishes the Japanese brand as the new main sponsor of the club. This is a historic agreement for the entity, which for the first time in its almost forty years of history incorporates a main sponsor officially linked to its sporting and institutional activity.

The agreement was signed on June 10 by Carlos Castro, Commercial Director of Lexus Sabadell, and Llorenç Bitrià, president of Matadepera 88 Hockey, in an act that symbolizes the union between two organizations that share the same vision based on excellence, commitment to people and the desire to generate a positive impact on the territory.

A commitment to the territory and grassroots sport

The incorporation of Lexus Sabadell into the Matadepera 88 Hockey project coincides with a new stage of growth for the brand in the Vallès. Since last February, Lexus Sabadell has been part of the Llavina Motors Group, after the incorporation of the Lexus Sabadell, Toyota Sabadell and Toyota Sant Cugat centers into its dealer network.

Founded in 1980 by Joan Llavina Roca and currently led by Sandra Llavina, the Llavina Motors Group is one of the leading family businesses in the automotive sector in Catalonia. With three generations involved in the business project and a network of ten official Toyota and Lexus dealers, the group has built its history on values ​​such as proximity, excellence in service and a long-term vision.

These same convictions are what have facilitated the understanding with Matadepera 88 Hoquei, an entity that since its foundation in 1988 has grown thanks to the efforts of its members, families, athletes and volunteers.

A key moment in the club's history

The arrival of Lexus Sabadell coincides with one of the moments of greatest sporting and institutional consolidation of Matadepera 88 Hockey. In recent years, the club has experienced sustained growth in both the number of players and in its sports structure, strengthening its training model and consolidating itself as one of the leading sports entities in the municipality.

Currently, the club has a wide sports structure made up of teams from the grassroots hockey categories, starting at the initiation stage, to the senior female and male categories and teams, maintaining a strong commitment to sport as an educational, integrating and social cohesion tool.

“We are very proud to welcome Lexus Sabadell as the main sponsor of Matadepera 88 Hockey. The commitment of Lexus -Grup Llavina Motors- honors and strengthens us. It is not just an economic agreement; it is the union of two organizations that share values, commitment and a way of understanding long-term relationships. We are convinced that this alliance will allow us to continue growing and building exciting projects for the club and for the territory.” Llorenç Bitrià, president of the Matadepera 88 Hockey club.

“For Lexus Sabadell and the Llavina Group, this alliance with Matadepera 88 Hoquei represents a very significant step in our commitment to the social, human and sporting fabric of Vallès and Matadepera. We fully share the same essential values ​​with the club. We are very proud to become its main sponsor and to provide direct support to grassroots sports, accompanying young athletes and their families in a project with a clear vocation for the future.” Carlos Castro, commercial director of Lexus Sabadell.

An alliance with a vocation for the future

Beyond financial support, the agreement contemplates the presence of Lexus Sabadell in the club's main events and the development of joint promotional actions, relations with families and social dynamization, in addition, the agreement includes exclusive advantages in mobility services and special conditions for all members and families of the entity.

This alliance was born with the aim of generating shared value for both the sports entity and the brand.

The two organizations agree that this collaboration was born with a clear vocation for continuity and with the desire to build a solid relationship based on mutual trust.

For Matadepera 88 Hockey, the incorporation of Lexus Sabadell reinforces the sustainability of the project and means adding a strategic partner fully aligned with the values ​​of the club and with the development of field hockey, one of the most rooted and emblematic sports in the Vallès.